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Why Is Siri Being Taken So Seriously?

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The article discusses why people are so excited about Siri, Apple’s new voice assistant, and how it differs from Google’s voice search. The author, MG Siegler, argues that Siri represents a fundamental shift in the way we interact with technology, particularly with mobile devices.

Here are some key points from the article:

  1. Siri is not just a feature, but a vision: Siegler believes that Siri is more than just a new voice assistant; it’s a way for Apple to change the paradigm of information search and creation.
  2. Google voice search is about driving searches: In contrast, Google’s voice search is primarily designed to drive more Google searches, rather than changing the fundamental way we interact with technology.
  3. Siri has been 24 years in the making: Siegler notes that Apple had a vision for natural language voice interaction over two decades ago, and it’s finally here with Siri.
  4. Nuance is playing a key role: The article highlights the importance of Nuance, a third-party company providing the technology behind Siri’s speech recognition capabilities.
  5. This is not just about search, but also creation: Siegler believes that Siri represents a new way for people to interact with their devices and create content, rather than just searching for information.

Overall, the article suggests that Siri represents a significant innovation in the field of human-computer interaction, one that has been years in the making.