New Features Allow Content Creators to Earn Money through Subscriptions and Star Reactions
On Wednesday, Telegram announced the introduction of new features aimed at helping content creators earn money on its platform. The most significant addition is the launch of monthly paid subscriptions that users can purchase using the app’s digital currency, Stars.
Monthly Paid Subscriptions
With this feature, content creators can now offer exclusive or early access to their content in exchange for a monthly payment in Stars. Creators can set the price for their content and convert Stars into Toncoin cryptocurrency rewards or subsidized ads. However, it’s worth noting that Telegram takes a commission from transactions involving Stars, although the company hasn’t specified the exact percentage.
To enable subscriptions, creators can create an invite link that allows users to join a channel in exchange for a monthly payment in Stars. This feature is similar to Patreon, allowing creators to charge for exclusive content and provide an incentive for their fans to support them financially.
Benefits for Creators
The introduction of monthly paid subscriptions offers several benefits for content creators:
- Increased earnings: By offering exclusive or early access to content, creators can earn more money from their loyal fan base.
- Flexibility: Creators can set the price for their content and choose how they want to reward their fans with Stars.
- Monetization options: The conversion of Stars into Toncoin cryptocurrency rewards or subsidized ads provides additional ways for creators to monetize their content.
Star Reactions
In addition to monthly paid subscriptions, Telegram is also launching Star Reactions, a feature that allows users to directly support their favorite content creators. This feature is similar to YouTube’s ‘Super Thanks’ and X’s Tips features, where users can send a small amount of money to the creator as a way to show appreciation for their content.
Benefits for Creators
The introduction of Star Reactions offers several benefits for content creators:
- Direct support: Users can now directly support their favorite creators with Stars.
- Increased earnings: Creators receive 100% of the Stars they receive via the Reactions feature, providing a direct and reliable source of income.
Expansion of Monetization Options
The introduction of monthly paid subscriptions and Star Reactions builds on Telegram’s current efforts to help creators earn money through its platform. Last month, the company started letting creators share paid content with their channels, and a few months ago, Telegram launched ad revenue sharing with creators.
Growing User Base
Today’s announcement comes as Telegram reached 950 million active users last month and aims to cross the 1 billion mark this year. The platform’s growing user base and increasing focus on monetization options make it an attractive choice for content creators looking to earn money through their content.
Future Plans
Telegram founder Pavel Durov has stated that the company expects to hit profitability next year and is considering going public. With its growing user base and expanding monetization options, Telegram is well-positioned to become a leading platform for content creators in the future.
Conclusion
The introduction of monthly paid subscriptions and Star Reactions marks an exciting development for content creators on Telegram. By providing new ways for creators to earn money through their content, the platform is empowering its users to monetize their talents and build a sustainable income stream.
