While working at Vetan, a startup helping small- and medium-sized (SMB) businesses manage employee payroll, Ranti Dev Sharma realized that SMBs often lack the tools to thrive online with organic sales. The cost to hire an agency is beyond their budget, and generating content is costly — both in terms of time and money.
The Problem with Traditional Content Marketing Solutions
Having a great online presence is critical for e-commerce stores like Shopify and Woo, as online traffic is the bread and butter of their business,’ Sharma told TechCrunch in an email interview. ‘But existing content marketing solutions are not complete and require search engine optimization (SEO) expertise. Businesses need multiple SEO tools and to hire content strategists, writers and agencies to outsource their content marketing work.
The Birth of SpeedyBrand
So along with Jatin Mehta and Ayush Jasuja, Sharma co-founded SpeedyBrand, which aims to bring ‘high-quality,’ affordable SEO content to SMBs using generative AI. SpeedyBrand today announced that it raised $2.5 million in a funding round led by GV (Google’s venture arm) and Y Combinator that values the company at $15 million post-money.
How SpeedyBrand Works
SpeedyBrand’s platform, powered by generative AI, can create custom SEO-optimized content — including websites and social media posts — for brands. Brands first choose a topic. Then they have the platform generate text and suggest images that might be appropriate for the type of content they’re generating.
From SpeedyBrand’s dashboard, generated content can be edited and further customized before being published to various channels. An analytics component allows brands to track the performance of the content once it’s live.
The Benefits of SpeedyBrand
‘The economic slowdown requires cost-effective marketing solutions,’ Sharma said. ‘Speedy is well-positioned to help businesses with an affordable solution.’
With SpeedyBrand, SMBs can save time and resources on content creation, allowing them to focus on their core business operations.
Challenges and Concerns
However, some may be concerned about the potential drawbacks of using generative AI in content marketing. One major issue is the lack of human touch and creativity in AI-generated content. Additionally, there is a risk that AI-generated content could lead to a homogenization of online content.
Future Plans for SpeedyBrand
With the proceeds from the funding round, SpeedyBrand plans to roll out additional tools for text and image generation.
Conclusion
SpeedyBrand is revolutionizing the way SMBs approach content marketing with its innovative use of generative AI. By providing affordable and high-quality SEO-optimized content, SpeedyBrand is helping businesses save time and resources on content creation.
As the digital landscape continues to evolve, it will be interesting to see how SpeedyBrand adapts to new challenges and opportunities. One thing is certain: with its commitment to innovation and customer satisfaction, SpeedyBrand is poised for success in the world of content marketing.
Related Topics
- AI
- Enterprise
- Funding
- Marketing
- Startups
