Web2 platforms have long been the go-to destination for users to consume sports content. However, these platforms often limit the monetization options available to creators, keeping most of the revenue for themselves. But with the advent of Web3 technology, a new era is emerging where creators are taking control of their work and profiting from it directly.
The Shift Towards Creator Ownership
According to João Neves, founder and CEO of Betarena, a blockchain-based platform that serves as the ‘world of sports,’ the trend towards creator ownership is inevitable. "We’re moving toward what I call ‘sports citizen journalism,’" he explains, "where the focus shifts from the platforms to the content creators themselves."
This shift is not limited to the sports industry alone. Traditional media are losing ground to ordinary individuals who can share knowledge and information without editorial filters. With Web3 technology, creators can maintain ownership of their work and secure the majority of the earnings.
The Role of NFTs in Sports Content
NFTs (Non-Fungible Tokens) will play a growing role in sports content, ensuring proof of authorship, immutability, and protection against censorship. This technology allows creators to tokenize their work, giving them ownership and control over it.
Betarena’s Game Plan for Creator-Audience Engagement
To foster more direct creator-audience engagement, Betarena is rolling out several strategies:
- Cashback System: Rewards both users and creators for interacting with each other. The more they interact, the greater their earnings and bonuses.
- Subscription Model: Allows users to subscribe to creators, follow their favorite authors, and receive alerts on new posts.
- Increased Visibility: Features content on team pages, tournament listings, and other relevant sections to increase visibility and interaction.
Targeting Markets for Global Growth
Betarena is targeting several markets for global growth, including Brazil, Italy, Peru, Mexico, and the United States. To tailor their approach to different sports cultures, they will:
- Collaborate with Local Sports Figures: Partner with prominent local sports figures to connect with each region’s unique culture.
- Add More Sports Information: Incorporate more sports information and data on local sports.
The BTA Token
BTA is the cornerstone of Betarena’s platform, serving as the exclusive token for all payments and transfers. Content creators receive their earnings in BTA, and subscriptions are also paid in BTA. The token is used for advertising fees within the ecosystem and by partners who use their content management tools.
Unique Advantages of Betarena
Betarena offers several unique advantages to attract users, investors, and partners:
- One-Stop Shop: Provides a platform where users can find everything they need in one place – scores, stats, articles, predictions, and news.
- Creator-Friendly Environment: Allows content creators to keep the majority of their earnings and set their own subscription prices.
- Fairer Revenue Sharing: Offers a more transparent environment for everyone involved.
The Terminal: A Platform for Automated Content Generation
Betarena has recently launched The Terminal, a platform that generates content using multiple large language models (LLMs). This content is produced daily for Betarena and will be available to partners who subscribe to the service. It can produce event-specific content, including analysis, predictions, and news for sports events worldwide and across different disciplines.
Conclusion
The rise of Web3 sports content is a significant shift towards creator ownership and control. With platforms like Betarena leading the charge, creators are taking advantage of new technologies to monetize their work directly. As the industry continues to evolve, it will be exciting to see how these innovations impact the way we consume and interact with sports content.
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