Jony Ive’s New Startup with OpenAI: Building a Less Disruptive Computing Experience
The Legendary Designer Returns to Innovation
Five years after leaving his full-time role at Apple, Jony Ive is back in the startup game. This time, he’s collaborating with OpenAI and its CEO Sam Altman on a new venture that aims to create a computing experience less socially disruptive than the iPhone.
The collaboration was first reported last year, but it wasn’t until recently that Ive confirmed it in a New York Times profile about what he’s been up to since leaving Apple. While details are scarce, we know that LoveFrom, Ive’s design firm, is leading the project, and the goal is to use AI to create a product that not only disrupts less but also provides a more positive impact on society.
The Origins of the Startup
According to the profile, the startup emerged from dinners between Ive and Altman last year. This close relationship has allowed the two visionaries to bounce ideas off each other, pushing the boundaries of what’s possible with AI and design. Marc Newson, an industrial designer working alongside Ive, mentioned that the specifics of the product and its release timing have yet to be decided.
Despite the vagueness surrounding the project, it’s clear that the startup is serious about making a significant impact. With fundraising already underway, Laurene Powell Jobs’ Emerson Collective and Ive himself are contributing to what promises to be a massive investment round. The goal is to raise up to $1 billion by the end of the year.
A New Era in Computing
The idea behind this new startup is not just about creating another innovative product; it’s about changing the way we interact with technology. By leveraging AI, the team aims to create a computing experience that minimizes social disruption and promotes positive change. This approach requires a deep understanding of human behavior, social dynamics, and the potential consequences of technological advancements.
The Future of Design and AI
Jony Ive’s involvement in this project is a significant development for several reasons:
- Design and AI: The collaboration between LoveFrom and OpenAI brings together two pioneers in their respective fields. This partnership will undoubtedly lead to innovative solutions that blend design, technology, and human experience.
- Societal Impact: By focusing on creating a less socially disruptive computing experience, the startup is addressing one of the most pressing concerns of our time: how technology affects society.
