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4th of July Limited-Time Deal: Paramount Premium Ad-Free Plan for Just $1/Month (New Subscribers Only) — Two-Month Promo

Paramount logo on an iPhoen display

Paramount is rolling out a limited-time summer sale that dramatically enhances the value of its flagship streaming offering. New subscribers can lock in the top-tier, ad-free Paramount Premium Plus plan for just $1 per month during the promotional window. The summer sale also features two versatile options: Paramount Premium Plus at $12.99 per month and Plus Essential at $7.99 per month, both discounted to $0.99 for the promotional period. While the savings are substantial, the offer is restricted to new subscribers, and prospective customers should be mindful of the promotional terms and the price reset after the promo ends.

This promotional push comes on the heels of Paramount’s recent rebranding of its premium tier from Paramount Plus with SHOWTIME to Paramount Premium Plus. The company has signaled a renewed emphasis on a streamlined, premium experience that bundles ad-free viewing with access to exclusive content and live events. The current discounts are positioned as a way to entice a broader audience to try Paramount’s premium catalog, including both series and movies, as well as live sports and news programming.

If you’re weighing whether Premium Plus is worth it, the answer hinges on how much you value ad-free watching, exclusive SHOWTIME originals, sports content, and live broadcasts. The promo underscores Paramount’s belief that a premium, ad-free experience with broader content access can be a compelling reason to upgrade from the base tier or switch from competing services during the summer shopping period. Below is a detailed, section-by-section examination of what the sale includes, how the plans differ, what content is available, and how to maximize value while avoiding common pitfalls.

Paramount Summer Sale: Pricing, Eligibility, and Core Terms

The Paramount summer sale centers on pricing clarity and the opportunity for new subscribers to evaluate Paramount Premium Plus at a highly attractive rate. Under the current offer, new subscribers can obtain the top-tier ad-free plan for a nominal monthly fee of $1 during the promotional period. In addition to the $1 offer, the sale introduces two other discounted options: Paramount Premium Plus at $12.99 per month (the standard Premium Plus price when not on promo) and Plus Essential at $7.99 per month, which is reduced to $0.99 per month for the duration of the promotional window.

A critical term for all prospective participants is the eligibility restriction: the discounts apply exclusively to new subscribers. This means existing subscribers or those who have previously canceled and rejoined may not qualify for the promotional pricing. The emphasis on new subscriptions is a common industry strategy designed to attract first-time adopters and to expand the user base for Paramount’s premium services. This policy also means that potential customers should review their current subscription status before attempting to sign up to avoid inadvertent renewal at standard rates.

The two-month promotional period is a defining feature of the sale. After this initial window, pricing reverts to standard tiers. This structure makes the promo particularly attractive for those who are comfortable with a short-term commitment, expecting to assess the value of Premium Plus quickly. However, the post-promo pricing can be significantly higher, especially for the ad-free Premium Plus tier, so customers should plan accordingly and set reminders to reassess whether the plan still fits their needs after the promotional months.

Cancellation and renewal terms are an essential part of the decision process. During the promo, customers may benefit from trying Premium Plus risk-free for the duration of the period, but they should be prepared to cancel before the promotional window ends if they do not wish to incur the standard pricing. It is important to understand whether the platform auto-renews at the end of the promo and whether there are any renewal protections or price-lock options. The best practice is to note the exact end date of the promotional pricing and to set a calendar reminder to review renewal options close to that date.

The offer’s geographic availability is not always universal, and readers should confirm local availability and any regional restrictions that could apply. While Paramount typically aims to deliver consistent content across supported regions, licensing agreements, regional blackouts, and platform availability can influence what viewers can access during a promotional period. Prospective subscribers should also consider device compatibility, as the promo applies to access across supported devices, including smartphones, tablets, smart TVs, streaming devices, and web browsers, ensuring a consistent ad-free experience if Premium Plus is chosen.

In terms of the core value proposition, this sale is positioned as a gateway to a premium, ad-free experience with broad content coverage. The combination of premium ad-free viewing, SHOWTIME access, and live sports and news programming can yield substantial savings for households that would otherwise purchase multiple standalone services or pay for ad-free experiences separately. As with any multi-tier promotion, the decision to subscribe should be grounded in a careful assessment of viewing habits, preferred genres, and how often ad-free access would be used to justify the post-promo price.

The Rebrand: Paramount Premium Plus and SHOWTIME Integration

Paramount’s strategic rebrand from Paramount Plus with SHOWTIME to Paramount Premium Plus signals a shift toward a more cohesive premium experience. The move aims to clarify the value proposition for customers seeking an enhanced lineup that blends exclusive SHOWTIME content with Paramount’s expansive catalog. Premium Plus is designed to emphasize uninterrupted, ad-free consumption, a feature that resonates with viewers who prefer a seamless viewing experience without commercial interruptions.

From a branding perspective, Premium Plus aligns with modern streaming tendencies where premium tiers emphasize luxury, exclusivity, and a curated experience. The integration of SHOWTIME within the Premium Plus umbrella means that subscribers can access a broader universe of originals and series without the complications of managing separate subscriptions or switching between services. The rebrand also reflects Paramount’s intent to streamline marketing messages around one premium destination for fans of high-quality entertainment, sports, and live events.

For viewers who value SHOWTIME originals, the Premium Plus tier presents a more straightforward value proposition. It eliminates the friction of purchasing separate SHOWTIME add-ons and consolidates access to premium content under a single subscription. This approach can simplify budgeting for households that want a robust library without juggling multiple services. The rebrand underscores Paramount’s emphasis on premium content delivery, ad-free viewing, and an expanded portfolio that includes acclaimed films, franchise fare, and live programming.

The broader implications of this change extend to user experience design, onboarding flows, and promotional messaging. With the Premium Plus badge, Paramount can curate recommendations that emphasize ad-free viewing, exclusive originals, and live events. Advertisers and partners may also respond to the sharper premium positioning, potentially enabling more cohesive cross-promotional campaigns that align with the expectations of a premium audience. For subscribers, the rebrand promises a unified, high-quality streaming journey where the SHOWTIME ecosystem is tightly integrated with Paramount’s broader catalog.

What Premium Plus Offers Relative to Plus Essential and the Base Tier

A key consideration for any buyer is understanding how Premium Plus compares to the Plus Essential tier and the base Paramount tier. Both Premium Plus options—Premium Plus and Plus Essential—outline a path to expanded content and features beyond the base service, but their differences matter when weighing value.

Premium Plus is the top-tier option and centers on an ad-free experience. This means viewers can enjoy content without commercial interruptions across the entire catalog that Premium Plus covers. In addition to ad-free viewing, Premium Plus provides access to SHOWTIME originals and a broader array of premium programming, including exclusive movies, high-profile series, and curated collections. The ad-free experience is particularly appealing for binge-watching sessions, long-form series, and sports events where interruptions can disrupt continuity and immersion.

Plus Essential, while still offering a substantial upgrade over the base tier, comes with a different mix of features. It is positioned as a more affordable premium option that provides core benefits beyond the base plan but may not include the ad-free guarantee across all content or the full breadth of SHOWTIME-exclusive titles. The Plus Essential tier can be attractive to households that want access to the Paramount library and a robust set of features at a lower price point, with the understanding that some ad-supported content or select premium titles may still appear with ads, or that certain premium features may be more limited than in Premium Plus. In the context of the promotional pricing, Plus Essential’s discount to $0.99 per month for new subscribers makes it an appealing entry point for families or individuals exploring Paramount’s catalog without committing to the highest tier.

The base Paramount tier typically offers access to a wide range of shows and films with ads, but without the premium perks such as ad-free viewing or SHOWTIME originals. The leap from base to Plus Essential or Premium Plus represents a meaningful upgrade in both viewing experience and content breadth. The decision to upgrade should consider how often you value ad-free streaming, your appetite for SHOWTIME content, and the importance you place on live sports, news, and exclusive film catalog items.

When making a choice during the summer sale, users should examine their viewing habits, including how frequently they watch premium programming, the appeal of SHOWTIME originals, and whether live sports and 24/7 news access would significantly impact value. For families and households with multiple viewers, Premium Plus can offer a more streamlined, higher-quality experience that minimizes interruptions and maximizes the enjoyment of a wide range of programming, from blockbuster films to acclaimed series and sports broadcasts.

Content Library: Shows, Movies, Originals, and Live Events

Paramount Premium Plus promises a substantial content library that includes a mix of popular shows, blockbuster films, and exclusive titles. The catalog highlights several flagship series, including Star Trek: Strange New Worlds, Dexter, Yellowjackets, and Billions. These titles illustrate the breadth of the platform—from science fiction adventures to psychological thrillers, intense dramas, and high-stakes finance thrillers. The presence of these titles in Premium Plus underscores the plan’s emphasis on premium, marquee programming that can attract both devoted fans and casual viewers.

In addition to these series, Premium Plus expands access to SHOWTIME originals. This offers subscribers a path to watch premium, prestige programming that has built a dedicated audience on the SHOWTIME network. The inclusion of SHOWTIME originals broadens the spectrum of content beyond Paramount’s own productions, enabling a richer, more varied viewing experience under a single subscription.

In terms of film content, the catalog features major franchises and popular titles. Notable examples include Transformers, Sonic the Hedgehog, and the Teenage Mutant Ninja Turtles series. These blockbuster films and franchise entries demonstrate the platform’s appeal to fans of big-screen entertainment, family-friendly content, and action-packed blockbuster experiences. The availability of these films within Premium Plus adds substantial value for households seeking a diverse mix of cinematic experiences alongside premium series.

Live sports and live broadcast access further strengthens Premium Plus’s appeal. Subscribers can watch the NFL’s 2025 season live, a proposition that elevates the service beyond on-demand streaming to include live, real-time sporting events. This is complemented by access to sports content that is ad-free under the Premium Plus umbrella, a feature that aligns with the ad-free promise of the plan. The inclusion of UEFA Champions League matches adds a continental dimension to the sports package, catering to soccer fans who want top-tier European competition streamed through Paramount’s platform.

News and daily programming also play a role in the Premium Plus offering. Subscribers gain access to CBS News 24/7, enabling around-the-clock news coverage alongside entertainment programming. This combination of sports, entertainment, and news creates a versatile viewing slate that can satisfy varied household tastes within a single subscription.

The content mix is designed to maximize appeal across different demographics, including families, sci-fi and genre fans, film enthusiasts, sports enthusiasts, and news followers. The strategy appears to be to position Premium Plus as a one-stop destination for both everyday entertainment and premium, exclusive experiences that would ordinarily require multiple subscriptions across different services.

Location-based licensing will affect exact availability, so viewers should verify which titles are accessible in their region. The catalog is dynamic, with new episodes, films, and series periodically added, so the true value of Premium Plus can evolve over the promotional period and beyond. Viewers who plan to watch a specific title or franchise should check current availability and any regional limitations to ensure the content they want to access is included in their plan during the promo.

Ad-Free Experience, Sports, News, and SHOWTIME Originals: What You Get

A central promise of Paramount Premium Plus is an ad-free viewing experience across the platform. For many viewers, eliminating commercials enhances immersion and reduces viewing interruptions during long-form content such as binge-worthy series or cinematic releases. The ad-free attribute is particularly meaningful for those who intend to watch multiple episodes in a single sitting, as it improves pacing, continuity, and overall satisfaction with the streaming experience.

In addition to ad-free viewing, Premium Plus includes access to SHOWTIME originals. These titles expand the library beyond Paramount-produced content, providing viewers with a curated set of prestige programming that has established a loyal audience. The SHOWTIME component adds depth to the catalog, offering drama, suspense, and high-quality productions that often attract adult viewers seeking premium entertainment. The combination of Paramount’s catalog with SHOWTIME originals within a single plan creates a diversified content mix that covers multiple genres and viewing preferences.

Premium Plus also includes ad-free sports coverage, a major value-add for sports fans who want uninterrupted access to live events. The ability to watch the NFL 2025 season live under a single subscription is a strong selling point, particularly for viewers who want to centralize their sports streaming without juggling multiple services. The inclusion of UEFA Champions League matches broadens the sports portfolio, appealing to international football fans and those who follow top-tier European competition.

News and live updates, such as CBS News 24/7, round out the content strategy, enabling users to stay informed with continuous coverage. The presence of live news alongside entertainment, sports, and premium originals supports a well-rounded viewing experience for households that rely on streaming for both information and leisure.

The combined package of ad-free viewing, SHOWTIME originals, ad-free sports, blockbuster films, and exclusive series creates a compelling value proposition for families and individuals who want a premium, all-in-one streaming destination. This holistic approach aligns with the broader consumer demand for simplicity, high-quality content, and a seamless, uninterrupted viewing experience.

How to Maximize Value During the Promo and What to Watch

To maximize value during the promotional window, subscribers should start with a clear plan of what they want to watch and how much time they anticipate dedicating to the platform during the two-month period. A practical approach is to map out a viewing schedule that prioritizes Premium Plus-exclusive content, SHOWTIME originals, and the most-wanted live sports events. This planning helps viewers evaluate whether Premium Plus meets their long-term needs, especially as promotional pricing ends and standard rates resume.

A suggested viewing strategy includes:

  • Kickoff with SHOWTIME originals and marquee Paramount titles to gauge the premium experience’s impact on daily entertainment.
  • Move into a weekly rotation of live sports events, ensuring that NFL games align with family schedules and viewing preferences.
  • Curate a family-friendly weekend watchlist featuring Transformers, Sonic the Hedgehog, and Teenage Mutant Ninja Turtles titles, balancing blockbuster cinema with animated favorites.
  • Schedule a few evenings for Star Trek science fiction entries, exploring whether the ad-free experience enhances immersion in ongoing storylines such as Star Trek: Strange New Worlds.
  • Include news programming during daytime hours to assess how CBS News 24/7 complements entertainment and sports across the day.

During the promo, it’s wise to track usage patterns, such as which shows are watched most frequently, whether ad-free viewing reduces viewing time compared to ad-supported experiences, and whether the inclusion of live sports and news alters weekday and weekend viewing habits. This information can help households decide whether to keep Premium Plus beyond the promotional period and at the post-promo price point.

Beyond content strategy, subscribers should consider device compatibility and platform performance. The promise of an ad-free experience is attractive, but it becomes most valuable when streaming quality is reliable across devices—televisions, streaming boxes, mobile devices, tablets, and desktops. If a household uses multiple screens simultaneously, it’s important to verify how Premium Plus handles concurrent streams and whether the platform offers offline download options for on-the-go viewing. For families with children, exploring the family-friendly rotor of films and series, as well as parental control features, can further enhance the value received during the promo.

Finally, subscribers should stay vigilant about renewal timing. With a two-month promo, it’s prudent to decide whether Premium Plus remains a good fit after the promo ends and whether the post-promo price aligns with the household budget and content needs. If the premium experience is not essential beyond the promo, canceling before the renewal date can prevent unwanted charges. Conversely, if the value remains compelling, the household can choose to continue with Premium Plus at the standard rate and explore potential loyalty programs, bundles, or additional promotions that Paramount may offer in the future.

How This Offer Stacks Up Against Market Alternatives

In a crowded streaming landscape, Paramount Premium Plus’s summer sale stands out for several reasons. The combination of ad-free viewing, access to SHOWTIME originals, ad-free sports, and live events under a single subscription is a strong value proposition for households seeking a centralized entertainment solution. The inclusion of major content franchises, blockbuster films, and highly anticipated series adds resonance for fans across genres, a factor that can influence purchase decisions when shoppers compare streaming options.

Compared to ad-supported tiers on other platforms, Premium Plus emphasizes uninterrupted viewing. For some viewers, the absence of ads during a two-month promotional window is a significant advantage, especially for binge-watch sessions and the uninterrupted enjoyment of live sports events. Showcasing SHOWTIME originals alongside Paramount’s catalog also helps differentiate Premium Plus from services that focus primarily on a broader catalog without the prestige programming that SHOWTIME originals can offer.

The availability of NFL live games and UEFA Champions League matches is another differentiator. Live sports can be a decisive factor for fans who want to consolidate their streaming needs into a single service. The ability to watch CBS News 24/7 further adds to the platform’s appeal for viewers who want up-to-date information alongside entertainment content, sports, and movies. These live components can transform Paramount Premium Plus from a mere movie-and-series service into a versatile, all-in-one entertainment ecosystem.

Competitively, Paramount must also address pricing dynamics, user experience across devices, and the pace at which new content is added. The promotional pricing creates a high-visibility entry point, but long-term value will depend on content expansion, exclusive titles, and the ongoing relevance of SHOWTIME originals. Viewers may also compare the promo’s two-month duration with other ongoing trials offered by different platforms and weigh the time needed to determine whether Premium Plus matches their consumption patterns.

Ultimately, the decision to subscribe during the summer sale will hinge on how much value the viewer places on ad-free viewing, the SHOWTIME catalog, live sports, and continuous news coverage all within one ecosystem. For some, the promo represents an ideal testbed to explore Premium Plus and decide whether to commit to a longer-term plan. For others, the promo’s temporary nature and post-promo price may prompt a careful cost-benefit analysis that leads to either continuation at standard pricing or cancellation before renewal.

Practical Takeaways and Final Guidance for Prospective Subscribers

  • If you value ad-free viewing, access to SHOWTIME originals, and a robust sports lineup, Premium Plus offers a compelling package during the summer sale. The ability to unlock these features for $1 per month during the two-month promo makes it an unusually strong entry point for testing the service’s scope and quality.

  • The promo is designed for new subscribers only. Existing customers should verify their eligibility and explore whether promotions for new customers might be available through new accounts, bundles, or other promotional channels, taking care to avoid unintended terms or overlapping subscriptions.

  • After the two-month promotional window ends, the plan returns to standard pricing. Prepare for the price increase and carefully evaluate whether the ongoing cost aligns with your long-term entertainment needs. If you plan to cancel, do so before the promo ends to avoid automatic renewal charges.

  • The content catalog spans shows, films, and live programming that cater to diverse tastes, from science fiction and drama to family-friendly franchises and blockbuster films. The blend of Paramount’s original content with SHOWTIME originals broadens the catalog, potentially reducing the number of separate subscriptions needed to satisfy multiple viewing preferences.

  • Availability can vary by region due to licensing and distribution rights. Confirm title availability in your area and check whether live sports and news broadcasts are accessible in your country before subscribing.

  • Consider your viewing habits, household needs, and budget. If ad-free viewing, SHOWTIME originals, and live sports are consistently part of your entertainment routine, Premium Plus during the promo period can be a strong value proposition.

Conclusion

Paramount’s summer sale marks a significant marketing push for its premium streaming tier, combining an aggressive introductory price with a comprehensive content slate. The shift to Paramount Premium Plus, previously known as Paramount Plus with SHOWTIME, underscores a broader strategy to unify premium content under a single, ad-free umbrella that includes SHOWTIME originals, ad-free sports, blockbuster films, and live broadcasts. For new subscribers, the opportunity to sample the top-tier experience at $1 per month for two months, with additional discounted options, provides a clear pathway to test the service’s appeal and determine whether the Premium Plus ecosystem fits their viewing preferences and budget.

As with any promotional deal, careful planning and awareness of terms are essential. Prospective subscribers should verify eligibility, understand the post-promo pricing, and outline a plan for content consumption to assess long-term value. With a robust mix of entertainment, sports, news, and premium originals, Paramount Premium Plus positions itself as a compelling all-in-one streaming solution for households seeking a premium, uninterrupted viewing experience.